
, , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Just Behave Eyetracking SEO : Fad , Fact , Or Fiction Oct 28, 2011 at 1:10pm ET by Shari Thurow Tweet As a search usability professional , I am always interested in the results of high-quality usability tests on search engine results pages SERPs I want to know whether test participants can truly complete their search tasks more efficiently , more effectively and with greater satisfaction . Were any roadblocks encountered If so , what were they Can we minimize or eliminate some roadblocks If so , the result is better search results . pages For search optimization professionals , the result is better optimization